A web site gives your business some advantages over non-internet companies in the same market:

 
• Your business is open 24 hours a day, 7 days a week. When you leave your business premises 250 Million potential customers wake up in North and South America. When get to work 3 Billion potential customers in the far east and Australia have just finished a working day. 
• Potential customers who encounter your site get enough information to decide on whether or not they need or want your products or services. You get qualified sales leads and genuinely interested buyers. 
• E-Mail enalbes you to communicate with customers and suppliers all over the world at the cost of a local call or internet connection. Auto-responders give your clients instant feedback without human intervention. 
• You can distribute information to your clients and suppliers quickly and accurately using newsletters and information posted on your web site.