by Otto Saayman||Created Friday 6 March 2009 10:38 AM||Last modified Friday 28 December 2012 14:03 PM||<< Back
been in the business of optimizing web sites for high search engine
rankings for over five years now, I have come across a number of
â€œoptimizedâ€? sites that use search engine optimization (SEO)
techniques that are just plain WRONG.
Most of these sites were
optimized by persons just starting out; SEO beginners not yet familiar
enough with the industry to determine SEO fact from SEO fiction. But
whatâ€™s scary is that some of the sites Iâ€™ve seen using incorrect
methods have been optimized by so called search engine optimization
â€œexpertsâ€? who really should know better.
Some common themes
develop amongst incorrectly optimized sites. Could YOU be making the
same errors with your site? To find out, letâ€™s look at the five most
common search engine optimization mistakes:
- Non Utilization of the Title Tag
many times have you looked at a web site where the browser title reads
â€œWelcome to [company name]â€™s web siteâ€? or simply â€œ[Company
Name]â€?? Nothing wrong with that, I hear you say? Well if you want to
achieve high search engine rankings, thereâ€™s PLENTY wrong with it.
see, while it may not be common knowledge amongst web designers, most
search engines index the content of title tags and consider it to be
one of the most important factors in their relevancy algorithm. What
you place in your title can make or break your ranking for particular
search terms on the various engines. If you donâ€™t include your most
important search phrases within your title tag, you are overlooking a
vital opportunity in your quest for higher search rankings.
said this, you should try and keep your title tag to a maximum of 200
characters, as that is the average limit most search engines will
truncate to. If you really insist on including your company name in
your title and youâ€™re willing to sacrifice good keyword real estate
to do so, put it at the very end of the tag, because search engines
give more relevancy â€œweightâ€? to content at the start of your tag.
- Use of Untargeted Keywords and Phrases
common mistake made by webmasters and SEO learners is their choice of
keywords placed in the META keyword tag. Sure it might seem logical to
target the word â€œprintersâ€? if you run a printer repair business in
Ohio, but think about it â€“ even if you succeeded in ranking well for
such a competitive term (you wonâ€™t), how many of the people visiting
your site as a result of this search would leave as soon as they saw
your home page? Thatâ€™s right, most of them. All the people who wanted
to buy printers, all the people looking for businesses outside Ohio,
all the people not looking specifically for printer repairers.
it become clear now that targeting such a generic word is a waste of
time? What you need to do instead is optimize your site for search
terms and phrases that are highly targeted to your precise business.
Use a tool such as Wordtracker (keyword location software) to find what
people are actually typing in to the search engines to find goods and
services similar to yours and concentrate on ranking well for those
terms. The more qualified your site visitors are, the more likely you
are to convert those visitors into paying customers.
- A Lack of Optimized Body Text
one is very common. How often do you visit a home page that is made up
entirely of graphics? You know the ones â€“ they consist of an enormous
Flash file or maybe a large logo or a montage of images, but the thing
they have in common is a distinct lack of text. Think they look
professional? Think again. No matter what you read or hear, if a site
has no text on the home page, it hasnâ€™t been correctly optimized and
has little chance of ranking well in the search engines. Now thatâ€™s
unprofessional in my opinion.
Beginner SEOâ€™s often make the
mistake of creating an optimized title tag and META tags and believing
their work is done. WRONG. If you want a web site to rank well in the
search engines, you need to give them what they want to see â€“ visible
content that is optimized just as well as the invisible content. That
means adding keyword-filled body text to any page you want ranking
high. Why? Because most search engines canâ€™t index images. Some
engines donâ€™t even index META tags anymore. So a site with no visible
content becomes effectively invisible to a search engine and has almost
no chance of appearing in the rankings for logical searches.
search engine algorithms have become smarter and are now checking that
sites contain highly relevant content before including them in their
index. If you expect to rank well for a particular keyword or phrase,
itâ€™s not too much to expect to find that keyword or phrase within
your site is it?
- Submitting to 1,000 Search Engines
love this one. Iâ€™ve lost count of how many banner ads or web sites
Iâ€™ve seen boasting â€œWeâ€™ll submit your site to 1,000 search
engines!â€? I canâ€™t believe the hype is still prevalent that you need
to submit a web site to thousands of search engines in order to receive
traffic. This is just NOT TRUE.
In fact, studies show that
approximately 90% of search traffic still comes from the 10 major U.S.
search engines and directories (listed here). Companies that advertise
submission to thousands of search engines are usually including in that
list minor engines or directories that utilize the databases of major
engines anyway (so donâ€™t require submission) or a large number of
Free For All (FFA) sites. Submitting your site to FFA pages can damage
your siteâ€™s reputation in the search engines, because they consider
FFA sites to be of very low quality and utilizing spamdexing techniques
in an attempt to falsely inflate a siteâ€™s link popularity. Iâ€™ve
even seen examples of sites being banned from a search engine for
having their pages listed on FFA sites by ill-informed webmasters
without the site ownerâ€™s knowledge.
If you are targeting
specific geographic markets, you might like to submit your site to the
most popular regional search engines in those countries, but the fact
is that most people worldwide continue to use the U.S. versions of
search engines such as Yahoo and AltaVista despite the fact that there
are local versions available. The bottom line? Get your site listed on
the 10 most popular search engines and directories and you will have
the major worldwide traffic sources covered.
- Resubmitting Too Soon and Too Often
youâ€™ve optimized your site and submitted it to the most important
search engines. But itâ€™s been three weeks and you havenâ€™t received
any traffic. Time to resubmit, right? WRONG. Depending on the search
engine, they can take up to twelve weeks to include your site in their
index. Each search engine and directory work to their own time frame.
You need to check their average submission times (a chart is here) and
So when youâ€™re in, what then? You should regularly
submit to ensure youâ€™re ranked above your competitors, maybe once a
month or once a week, right? WRONG AGAIN. Once youâ€™re in a search
engineâ€™s database, there is no need to resubmit your site. Itâ€™s
pointless actually, because they already know about your site and their
robot is scheduled to revisit and reindex all sites in the database on
a regular basis. Resubmitting wastes everybodyâ€™s time and can
actually get your URL permanently banned from a search engine for
only time you need to resubmit your site to a search engine is if your
URL changes or if your domain suddenly drops out of their database
entirely. NOT if your ranking drops, NOT if your content changes, but
if the domain is actually nowhere to be found in the index (this can
happen from time to time as the search engines Spring clean their
databases). A good SEO will monitor your rankings regularly (monthly is
fine) and only resubmit when absolutely necessary.
So those are the five most common SEO mistakes. Any sound
familiar? Donâ€™t worry, youâ€™re in good company. Now that youâ€™ve
recognised the problem areas and are better equipped with the correct
information, youâ€™ll be able to reverse the damage.
Maak seker jou rekenaar het beskerming teen weerlig en elektriese golwe
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Friday 6 March 2009 10:42 AM
Here's an idea sure to start some fires: Is it necessary to consider
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Friday 6 March 2009 10:34 AM
Friday 6 March 2009 10:31 AM