One of the most important aspects of a search engine optimization campaign is also one of the most overlooked - preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.

Before You Start

Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following important questions:

Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized"? sites that use search engine optimization (SEO) techniques that are just plain WRONG. Most of...

People who say that Flash is not SEO friendly are absolutely wrong. It is just a myth that Flash is SEO unfriendly. Creating accessible flash content for search engines is crucial for you to preserve your online presence and drive traffic to your site. Follow these Flash Optimization Tips to get most out of the major search engines.

I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of SEO and the publishing industry. This is an industry seemingly at war with entities like Google (at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.