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One of the most important aspects of a search engine optimization campaign is also one of the most overlooked - preparation! There are some important steps to take in advance of launching your campaign that will make sure it has a better chance at succeeding.

Before You Start

Before you start any search engine optimization campaign, whether it’s for your own site or that belonging to a client, you need to answer the following important questions:

Having been in the business of optimizing web sites for high search engine rankings for over five years now, I have come across a number of "optimized"? sites that use search engine optimization (SEO) techniques that are just plain WRONG. Most of ...

Every week I get asked to look at business websites and tell the owners why they're not getting the results they want. Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches ...